Superfly Bourbon Club is a group of bourbon aficionados dedicated to pushing the whiskey culture to new heights. I co-founded this club in 2016 with my best friend Max Christy reaching the entire country with our words, from California to Florida. Since our fill date, we've emerged as one of the fastest growing lifestyle companies for bourbon in the country.

My cores responsibilities are tied up with art directing, web design, graphic design, photography, product design and writing for all aspects of Superfly Bourbon Club.

California State University Channel Islands is one of the youngest and fastest growing CSU schools in the state of California. Soon after starting my 4 year degree program, I was hired by the university to brand and market several programs around campus including the Performing Arts Department, the school orientation program, and major annual events. The development of these programs were critical to CSUCI's quickly growing student body.  

Role:

Graphic Design, Marketing and Photography

Photography:

Michael Inglima 

Choicelunch is a Danville-based company committed to making it simple for busy families to live better and eat well. They solve school lunch for 60,000 families throughout California, delivering fresh, wholesome meals to almost 300 schools on a daily basis.

I was brought onboard by the Director of Marketing & Communications to oversee all branding efforts including food photography and styling, web and mobile UX, email campaigns, sales collateral, internal marketing and social media. The main goal was to drive the brand to suit it's current and future customers and adopt longterm marketing campaigns. In order to do so, we rephotographed every menu item in the packaging they are served in, and at an overhead angle to capture the realistic expectation of the meal that will be sitting in front of your children every day at lunch. These photos would eventually lead to overall vibe of the print collateral across the company, both internally and externally. We then updated the website and mobile ordering app to reflect the convenience of Choicelunch's service to it's demographic of busy California parents. 

Role:

Lead Graphic Designer and Photographer

Photography:

Michael Inglima

Salomon is a French-based outdoor adventure company dedicated to high quality products for a variety of sports and outdoor activities. The goal of this project was to conceptualize a sub-brand under Salomon, following their developed snowboarding sub-brand. With research, I realized that they have a huge market in hiking/camping and high volume of product behind the activity. I decided to begin the development with a soft branding of a new logo and specialty shoe box packaging design to spark the beginning of the sub-brand. 

With clients across the San Francisco Bay Area, I photograph new window and flooring installations, home and commercial listings, renovations, interiors and exteriors. 

This design challenge called for the creation of a beverage gift package to a person you truly care about and appreciate everything he or she does for your life. In my case, I chose my dad, Tony. He's taught me so many life skills that I value everyday, and the thing that he cares most about is his love for Jeep culture. 

Tapping into my dad's passion for Jeeping, I decided to create a real "man's man" bourbon whiskey set with beef jerky and a personal glass included. With an overall Western-style theme, my favorite aspect of the final output is the amount of detail within the piece. From both the distillery and the bottles being named after real Jeep trails my dad has been on, to the handmade custom woodwork of the box, every element of the packaging has it's purpose. 

Roly Poly Cranial Wraps is a service offered at Eyedentity Graphics wrapping medical bands for infants. These infants start out with flat spots on certain places on their head and these bands are made with a white, industrial looking exterior that can be frustrating and awkward for parents to have to explain the condition of their child.

These bands can cost astronomical amounts of money, so I developed a system to wrap the bands with high quality vinyl for an affordable price. I created the marketing for the service consisting of a custom logo, flyers, brochures, and social media outreach.

Beauty of Nature has a line of natural haircare products centered around natural ingredients to increase the longevity of hair extensions and other hair modifications. I was brought in to build her online store and photograph her first line of product. She is inspired by the 80s lifestyle and the hairstyles popular during that era. I wanted to give a small hint of that vibe through the product photography by presenting a soft glowing edged photo treatment to give off the "dreamy" aesthetic that was popular with the beauty products industry at that time.